MJC

ole777

MJC

BACKGROUND

The business environment in Myanmar has been changing significantly. For those are doing business in Myanmar, the competition with foreign goods and services will be increasingly fierce.

PURPOSE

The Executive Course – KEIEIJUKU is a course that focuses on the study of business cases with Japanese style management and aims at improving capacity of the top management of Myanmar’s enterprises.

FOCUS

Strengthen their insights via the right context. Develop strategic thinking and decision making with Japanese Style.

Learn Practical Skills and Leadership with Japanese Style Management

PROGRAM 2019

OUTLINE

Period
: Sep 2019 – Mar 2020
Time
: 9:00 – 16:00 (Sat & Sun)
Type
: Certificate
Place
: Yangon
Eligibility
: CEO or equivalent(Myanmar Nationality)
# of participants
: 15 persons
Tuition Fee
: 2,500 USD + 200 USD (Registration fees)
Application deadline
: 31 July 2019
PROGRAM 2019

PROGRAM 2019 – COURSES

STRATEGIC MANAGEMENT

  • Strategic approaches (Positioning, Value), SWOT Analysis, Critical Success Factors (CSF), Strategic Planning, Corporate Philosophy (Vision, Mission, Credo)

PRODUCTION OPERATION MANAGEMENT​

  • Process & factory improvement, Outline of Quality Management, Promotion activities of 5 S, Visualization & Hou Ren Sou, 5 Why analysis, PDCA Management Cycle, Management by Objective (MBO)

HUMAN RESOURCES MANAGEMENT​

  • Leadership, Communication, Teamwork

FINANCIAL MANAGEMENT​​

  • Financial Statements, Cash flow management, Financial ration analysis, Cost-Volume-Profit analysis (CVP), Marginal profit analysis, Capital budgeting

MARKETING MANAGEMENT​​

  • Digital marketing process, Persona Marketing, Customer Journey Map, Triple Media Strategy, New 4 Cs, Content Marketing

BUSINESS PLAN DEVELOPMENT​​

  • Overview of strategic business plan, Corporate Philosophy, 4 Cs, Positioning/Differentiation, Critical Success Factors (CSFs), Business flow, Financial projection/simulation

PROGRAM 2019 – SCHEDULE

Subject Date Lecturer
Strategic Management 7 – 8 Sept Mr. Tetsuo Fukuyama
Production Operation Management 5 – 6 Oct Mr. Kazumi Masuda
Human Resources Management 2 – 3 Nov Ms. Masami Sugaya
Financial Management 16 – 17 Nov Mr. Kazunobu Chigusa
Marketing Management 21 – 22 Dec Mr. Masakazu Hirakawa
Business Plan Development* 11 – 14 Jan Mr. Tesuo Fukuyama
Keieijuku Study Trip to Japan** 1 – 15 Feb Relo Panaconic Excel
Final Presentation 21 – 22 Mar Mr. Shigeru Teramura

*Place: TBA **Tokyo, Nagoya, Nobeoka etc.(TBA)